We invite you to come discover our many colors!

Whether you choose our region to play on the beach, play in the vineyards, play culturally, or play in our communities we invite you to channel your inner sense of adventure in San Luis Obispo County. There are hundreds of activities and things to do to lure you off Highway 101 through our discovery routes and onto Highway 1 for breath taking view and adventure.

Located halfway between San Francisco and Los Angeles along California's Central Coast our region captures 315 days of sunshine a year. Our inland communities experience the greatest temperature swings between daytime highs and nighttime lows providing sunny, warm days year around. The unique microclimates make the area diverse, yet the perfect growing conditions for world-class wine grapes, olives, strawberries and a variety of produce growing throughout the region. A wide array of farm stands, famer's markets and you pick farms are another opportunity to play connecting your to the region's agricultural roots.

If playing on the beach is more your style, you'll find 80 miles of Pacific Ocean coastline and 4,000 acres of sandy dunes. Marine culture includes whale watching, observing elephant seals in their natural habitat and exploring the tide pools to see starfish, crabs and other marine life. Experience the commercial fishing industry where you will see generations of fisherman working along the dockside with fresh seafood lining the dockside restaurants. The coastline is also filled with activities. Play on the ocean with your surfboard, kayak, paddleboard or sailboat.