Join us as we Savor Cowboy Chic at Paso Glow: A Culinary Experience at Windfall Farms

• Posted On: September 12, 2012 3:05 PM
• Posted By: Brittany Garcia
• Related Subjects: Sunset Savor the Central Coast, Wine & Dine in SLO County

 

 

CUISINEIST Travel : Join us as we Savor Cowboy Chic at Paso Glow
A Culinary Experience at Windfall Farms Final Night at Sunset SAVOR the Central Coast to Rock Ranch BBQ,
Local Wines and Hot Air Balloons

 

 

Posted by Elaine and Scott Harris

Join us as we  Savor Cowboy Chic at Paso Glow: A Culinary Experience at Windfall Farms

Final Night at Sunset SAVOR the Central Coast to Rock Ranch BBQ, Local Wines and Hot Air Balloon

Sunset Magazine's SAVOR the Central Coast is here!   At Paso Glow guests will have the opportunity to channel their inner cowboy/cowgirl with rustic elegance at Windfall Farms, taking place on Sept. 29 from 6 to 10 p.m.

Windfall Farms, an exclusive community that promotes and enhances the sustainability of local agriculture and celebrates equestrian, ranch and agrarian lifestyles, the event will wow attendees with ranch-inspired delicacies, the region's best wines and the warm glow of many illuminated hot air balloons. Acclaimed Chef Tom Fundaro of Villa Creek Restaurant will pull together top Paso Robles chefs to show off their talents at this reception-style event, featuring American Lamb, Harris Ranch beef and other locally inspired foods. Joining Chef Fundaro will be Chef Chris Kobayashi of Artisan, Mike and Aaron Dean of Dean Brothers Smokehouse, Chef Julie Simon of Thomas Hill Organics, Chef Kevin Fryburger of the Paso Robles Inn, and Chef Anthony Hagans of Harris Ranch. Guests will be invited to wear their stylish boots and dance the night away to the tunes of local Grammy Award-Winner, Louie Ortega and Rio Salinas.

"We're excited to introduce this new twist on Paso Glow to Sunset SAVOR the Central Coast fans," said Stacie Jacob, executive director of the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), which co-hosts the event with Sunset magazine, the premier guide on life in the West. "Paso Robles is quickly becoming the state's hottest playground for food and wine lovers desiring a new experience that is refreshingly down to earth and welcoming.  This event will give fans what they crave, the friendly hospitality that defines our region, while feeling like they've stepped into the pages of Sunset magazine."

We have attended this world class event from its inception. Paso Glow is the latest addition to Sunset SAVOR the Central Coast, which features four days of national-caliber culinary adventures, from special events and celebrity chef seminars to Sunset editor workshops, regional wine tastings and adventure tours.  Located midway between San Francisco and Los Angeles, the event takes place Sept. 27-30 at the renowned Santa Margarita Ranch and other locations around San Luis Obispo Count from the coast and Hearst Castle to wine country.

"There's already a buzz about town over Paso Glow, so we expect this event to sell out fast," said Maryann Stansfield, marketing director of the Travel Paso Robles Alliance, which is co-hosting the event with the SLOCVCB. "Over the past few years, Paso Robles has become a leader in innovative farm fresh cuisine, with abundant organic fruits and vegetables, grass-fed meats, virgin olive oil and artisanal cheeses. The natural marriage of locally grown food and wine, coupled with our proximity to local fresh seafood, is inspiring many ambitious and creative chefs from all over the country to move to the area to open restaurants. Paso Glow will feature all the best of our community, making it a memorable night for SAVOR fans."  Stansfield also mentioned that the Travel Paso Robles Alliance is running a Facebook promotion to give fans the chance to win four passes to Paso Glow and Sunset SAVOR the Central Coast's Main Event Sept. 29-30.

Tickets to Paso Glow, which cost $75, can be purchased at www.savorcentralcoast.com.

Learn more about Elaine and Scot Harris of Cuisineist! 

Tap It Brewing Co. Awarded Gold Medal at the LA County Fair

• Posted On: September 12, 2012 12:01 PM
• Posted By: Brittany Garcia
• Related Subjects: Sunset Savor the Central Coast

Tap It Brewing Co., San Luis Obispo, California

Tap It Brewing Co. Awarded Gold Medal at the LA County Fair

Tap It Brewing Co. of San Luis Obispo announced that the new Tap It Brewing American Standard Ale was awarded a first place Gold medal in the Session Pale category at the 2012 Los Angeles International Beer Competition at the LA County Fair. The brewery's signature IPA earned a Bronze Award in the competition's American-Style India Pale Ale category.

This beer competition is part of the 90th annual Los Angeles County Fair. The LA County Fair is the largest in North America and was attended by nearly 1.5 million people last year. Beers were judged against others of similar style as defined by Brewers Association style guidelines.

The Tap It American Standard Ale is an all-American Session Pale Ale hand crafted using premium American ingredients. The beer displays a bright hop flavor and aroma, yet very little bitterness. To achieve this flavor profile, the brewery used no bittering hops. Instead the brewmaster emphasized the hop character with a first wort addition, then whirlpool additions. Each of these processes adds flavor, while yielding minimal bitterness. Hops include Cascade and Zythos, each imparting a distinctive and refreshingly citrusy character, reminiscent of tangerines and grapefruit. This beer is also generously dry hopped, using the same Cascade and Zythos.

Tap It Brewing's IPA is regarded as hoppy in flavor with a smooth aroma and brewed with the avant-garde method of first wort hopping, the technique of adding hops to the kettle before boil. This creates a harmonious explosion of hop aroma and flavor noticeable throughout the tasting experience. Fragrances of tangerine and grapefruit entice the nose. A thick hazy rich head leads drinkers toward an experience rich in citrus and earthy flavors ending with a smooth, sticky finish. The complex floral and citrusy tones from Citra and Simcoe hops welcomes the drinker, while two more hop varietals mate smoothly with four malt varieties.

Taste it a cold glass of Tap It Brew at Sunset Savor the Central Coast! 

Superior Farms to Participate in Lamb Jam Finale at Sunset Savor the Central Coast

• Posted On: September 12, 2012 9:55 AM
• Posted By: Brittany Garcia
• Related Subjects: Sunset Savor the Central Coast, Wine & Dine in SLO County

Superior Farms to Participate in Lamb Jam Finale at Sunset Magazine's Savor the Central Coast

Northern California-Based Superior Farms to Supply Product for San Francisco Chef Competing in Event

 

Sunset Savor the Central Coast event attendees will get to enjoy an exciting cooking competition by four chefs from around the country. Executive Chef Vernon Morales from San Francisco's Salt House restaurant will be using California lamb from Superior Farms, North America's largest processor and marketer of lamb. The event will take place on September 30, 2012 at 2:30 p.m. and will be judged by Ted Allen, Emmy award winner, author and host of Food Network's "Chopped."

The main event, held at the historic Santa Margarita Ranch in Santa Margarita, California, provides foodies and wine connoisseurs two days to interact with winemakers, celebrity chefs, brew masters, fishermen, artisanal food producers, Sunset magazine editors and many more artisans and producers from Ventura to Santa Cruz who call the Central Coast home.

"The Central Coast has some of the best wine and cuisine in the country and Sunset's Savor the Central Coast event is a venue for people to experience what the Central Coast has to offer," said Tina Roberts, assistant vice president marketing and culinary business development for Superior Farms. "Superior Farms is excited to be the California lamb producer for Chef Morales, the winner of the San Francisco Lamb Jam. This is a great opportunity to show people how simple lamb is for anyone prepare."

Three additional chefs will be competing with Chef Morales for the top prize. Tickets to the event can be purchased at http://savorthecentralcoast.eventbrite.com/

Superior Farms is the recognized market leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada and more than 10 countries. The company has approximately 400 employee-owners at more than five facilities and offices across the U.S. Superior Farms strives to operate with integrity, providing value to its rancher partners and is committed to serve as stewards of the animals, land and environment entrusted to it.

More information about Superior Farms can be found at www.superiorfarms.com. You can also follow Superior Farms on Twitter at @eatlamb and "like" them on Facebook by visiting www.facebook.com/SuperiorFarms.

Sunset Magazine's Savor the Central Coast returns

• Posted On: September 5, 2012 10:01 PM
• Posted By: Brittany Garcia
• Related Subjects: Sunset Savor the Central Coast, Wine & Dine in SLO County

 

SUPPING, SUNSET-STYLE: How are you when you get your monthly issue of Sunset magazine? We tend to snatch it from the mailbox and go directly to the nearest comfy seat, tasks and errands dismissed. Then we pore over each photo and each recipe and each succulent garden -- if we don't see a feature on succulent gardens in an issue of Sunset we're kind of bummed -- and dream of living the Sunset way. And one of the ways to be truly immersive in that special Sunset style of living is to attend Savor the Central Coast, a four-day food extravaganza that's co-presented by the publication and the San Luis Obispo Visitors & Conference Bureau. The second co-host is a bit of a giveaway as to where it takes place; it does indeed happen within shouting distance of SLO, and its centered around the beautiful Santa Margarita Ranch. And this year's dates? The perfect early fall stretch of Thursday, Sept. 27 through Sunday, Sept. 30.

CHEFS ON BOARD: There are a number of high-profile food events that are regular happenings around our state, and Savor the Central Coast is no different; it's a biggie on the calendar, meaning culinaires like Ted Allen, Aarti Sequeira, and Susan Feniger attend (they are indeed attending this year). Adventure tours, wine seminars, and, of course, demos are part of the extra long, extra delicious weekend; those will be ticketed differently, but things kick off at twenty bucks for the seminars. Oh, and we used the term "high-profile"; Savor the Central Coast is indeed top shelf, but we think of it as a more laid-back affair. After all, it is in SLO, which practically has a law about being overly revved up. One reason it is regularly billed as "The Happiest City in America," right?

For ticket information please visit: www.savorcentralcoast.com

Source: Sunset's Savor the Central Coast | NBC 7 San Diego

Savor Cowboy Chic at Paso Glow: A Culinary Experience at Windfall Farms

• Posted On: August 24, 2012 11:53 AM
• Posted By: Brittany Garcia
• Related Subjects: Sunset Savor the Central Coast, Wine & Dine in SLO County

 

 

Savor Cowboy Chic at Paso Glow:
A Culinary Experience at Windfall Farms

Final Night at Sunset SAVOR the Central Coast to Rock Ranch BBQ, Local Wines and Hot Air Balloons

Guests will have the opportunity to channel their inner cowboy/cowgirl with rustic elegance at Paso Glow: A Culinary Experience at Windfall Farms, taking place on Sept. 29 from 6 to 10 p.m. This final evening of Sunset SAVOR the Central Coast, the premiere wine and food event on the West Coast, will feature top Paso Robles chefs serving up the region's renowned barbecue cuisine with Sunset-selected wines.

Taking place at Windfall Farms, an exclusive community that promotes and enhances the sustainability of local agriculture and celebrates equestrian, ranch and agrarian lifestyles, the event will wow attendees with ranch-inspired delicacies, the region's best wines and the warm glow of many illuminated hot air balloons. Acclaimed Chef Tom Fundaro of Villa Creek Restaurant has pulled together top Paso Robles chefs to show off their talents at this reception-style event, featuring American Lamb, Harris Ranch beef and other locally inspired foods. Joining Chef Fundaro will be Chef Chris Kobayashi of Artisan, Mike and Aaron Dean of Dean Brothers Smokehouse, Chef Julie Simon of Thomas Hill Organics, Chef Kevin Fryburger of the Paso Robles Inn, and Chef Anthony Hagans of Harris Ranch. Guests will be invited to wear their stylish boots and dance the night away to the tunes of local Grammy Award-Winner, Louie Ortega and Rio Salinas.

Paso Glow is the latest addition to Sunset SAVOR the Central Coast, which features four days of national-caliber culinary adventures, from special events and celebrity chef seminars to Sunset editor workshops, regional wine tastings and adventure tours.  Located midway between San Francisco and Los Angeles, the event takes place Sept. 27-30 at the renowned Santa Margarita Ranch and other locations around San Luis Obispo County-from the coast and Hearst Castle to wine country.

Tickets are only $75, purchase your tickets today!

Plan your trip, click here for San Luis Obispo County Hotel information.

Sunset Magazine Editor and Chief, Kitty Morgan and Stacie Jacob Audio Podcast about SAVOR 2012

• Posted On: July 25, 2012 10:24 AM
• Posted By: Brittany Garcia
• Related Subjects: Press Room, Sunset Savor the Central Coast, Wine & Dine in SLO County

Sunset Magazine Editor-in-Chief, Kitty Morgan and SLOCVCB Executive Director, Stacie Jacob Share about SAVOR 2012

 

Audio Podcast

 

Get some VIP insight into the premier food, wine, and lifestyle event Sunset Savor the Central Coast. Kitty Morgan, Editor and Chief of Sunset Magazine, shares her love of the Central Coast and her excitement about the event coming this September. Stacie Jacob, Executive Director of the San Luis Obispo County Visitors & Conference Bureau gives behind-the-scenes details about the magnificent event and what you can expect come September!

 

Listen here: http://kcbx.org/mp3archive/audlog_sunset2012.mp3

 

Cheers! 

 

 

 

For more information about Sunset Savor the Central Coast, visit www.SavorCentralCoast.com.

 

 

California Life News: Savor the Sunset Coast...

• Posted On: July 11, 2012 10:38 AM
• Posted By: Tatum Barnes
• Related Subjects: Press Room, Sunset Savor the Central Coast, Wine & Dine in SLO County

Savor the Sunset Coast...

 

Blog written by California Life News.

California’s Central Coast is divided into four regions that include the Channel Islands, Santa Barbara, San Luis Obispo and Monterey Bay. These areas encompass everything you’d expect from the California coast; miles of rocky shoreline and dreamy beaches for swimming and surfing. Panoramic views stretch out over the Pacific for as far as the eye can see, but these regions also extend far inland to towering mountains, rolling hills and some desert-like expanses. 

  

Sunset Savor the Central Coast 2012 promises to deliver the best of what these regions in our golden state have to offer. The event will be held September 27-30th midway between Los Angeles and San Francisco at the historic Santa Margarita Ranch. The four-day experience will spotlight regional winemakers, brew masters, chefs, purveyors of artisanal delicacies, fishermen, farmers and entrepreneurs of California’s heartland, as well as some of the destinations that make this region unique.

As part of the four-day line-up, Sunset magazine experts will guide SAVOR attendees through once-in-a-lifetime Adventure Tours for a closer look at sustainable abalone farming, take you behind the scenes of Hearst Castle, and get you making wine with the preeminent winemakers of the Edna Valley. (Jeanne – these tours are all sold out. I recommend we feature geocaching at Santa Margarita Ranch and the Point San Luis Lighthouse tour. See Web site for details). 

 

Delve into the culinary world with celebrity chefs through SAVOR- exclusive chef demonstrations. Food Network Star Aarti Sequeira is back for the second year in a row to share her kitchen secrets. The ever-popular and funny Ted Allen will be on hand to indulge guests with his culinary flare. Many more acclaimed chefs will take to the stage to showcase their talents throughout the weekend including Mandalay Bay esteemed award-winning American chef Susan Feniger and nationally acclaimed Chef Rick Moonen.

Attendees will have the opportunity to access exclusive events such as; an enchanted evening at the famous Hearst Castle, a dinner on the cliffs of Pismo Beach created by Central Coast’s culinary masters featuring a “sneak-peek” of winery nominees from Sunset’s International Wine Competition and an equestrian-inspired soiree in Paso Robles at Windfall Farms. 

 

Whether you’re leisurely strolling the grounds of the Main Event or taking one of the exciting Adventure Tours, this weekend is bound to inspire you to explore the bounty of San Luis Obispo County and the Central Coast.

California Life will be covering the event so to plan your trip to this year’s Savor the Central Coast visit: www.savorcentralcoast.com. You can also check out the official video for the event here.

Keep tuning into California Life with Heather Dawson, airing statewide and online at: www.californialifehd.com!

 

SAVOR's Hearst Castle VIP Reception Nearly Sold Out

• Posted On: June 27, 2012 3:18 PM
• Posted By: Tatum Barnes
• Related Subjects: Arts & Culture in SLO County, Sunset Savor the Central Coast, Wine & Dine in SLO County

Sunset SAVOR the Central Coast 

VIP Opening Night at Hearst Castle

 

Feel like a celebrity as you sip wine under the stars and delight in tapas beside William Randolph Hearst’s Roman-style Neptune Pool at the historic Hearst Castle. This magnificent site will play host to the Opening Night of the third annual Sunset SAVOR the Central Coast. This once-in-a-lifetime experience features local farm inspired cuisine to celebrate the rich history of locavore living as Mr. Hearst once pioneered in the region. The sunset promises to be spectacular as you soak up unparalleled coastline views while strolling the hilltop grounds and its magical gardens. A portion of ticket proceeds will go to support the Friends of Hearst Castle capital campaign for the continuing restoration of one of Hearst Castle’s most beautiful artifacts, the Morning Room’s 16th-century Spanish Mudéjar coffered ceiling.

 

 

Tickets are nearly sold out - so those of you planning on being fashionably late in buying tickets, think again! For more information about Sunset SAVOR the Central Coast and to buy tickets, go to www.savorcentralcoast.com. 

 

Sunset SAVOR the Central Coast Announces 2012 Dates - September 27-30

• Posted On: January 10, 2012 12:53 PM
• Posted By: Brittany Garcia
• Related Subjects: Press Room, Sunset Savor the Central Coast

The San Luis Obispo County Visitors and Conference Bureau and Sunset, the premier guide to life in the West, announce the third annual Sunset SAVOR the Central Coast to be held September 27-30, 2012. The third annual event returns following a successful 2011, which boosted the local economy by $2.93 million, a 22% increase from the inaugural event in 2010. Attendance grew by 20% to nearly 9,000 guests attracting more out of area visitors.

"The growth trends are impressive for the second year of SAVOR," said Stacie Jacob, executive director of the San Luis Obispo County Visitors and Conference Bureau. "SAVOR is the type of event that falls in line with our mission to create an experience and market the county as a choice destination leveraging our key assets of food, wine and a lifestyle the traveler seeks. We are excited about year three and our continued marketing partnership with the Sunset magazine team."

The 2011 four-day event held throughout San Luis Obispo County featured more than 38 local chefs, 200 wineries and a variety of opportunities to interact with Sunset editors at 15 unique events. Special places featured as part of the four-day SAVOR adventure included Santa Margarita Ranch, Hearst Castle, Pismo Pier, San Luis Obispo Mission Plaza, Paso Robles Downtown Square, the coastline from Cambria to Morro Bay to Avila Beach and area artisanal farms and wineries.

"Sunset is thrilled that we will be returning to one of our favorite places in the West-California's Central Coast," said Barb Newton, president, Sunset Publishing. "We look forward to providing content, personalities, and exposure that will contribute to making 2012 SAVOR's best year ever."

The plans for 2012 are underway. Event planners will follow a similar four-day line-up giving guests an opportunity to meet local farmers, winemakers, chefs and artisan producers of the Central Coast. New features underway for 2012 include celebrity guest chefs, more opportunities to shop at SAVOR, new backyard farm ideas and a celebration of the new Sunset International Wine Competition.

Guests agree with the SAVOR experience as 88% said the event met, exceeded or greatly exceeded their expectations in a post survey follow-up. At the same time, 82% plan to return in 2012.

The 2012 sponsorship drive is underway with national sponsors Oroweat and Infiniti already confirmed with more to come! Event planners thank the dedicated 2011 sponsors who are proudly listed at www.savorcentralcoast.com/event_sponosrs. Event planners are working closely with returning and new sponsors and the Sunset team to ensure SAVOR the Central Coast 2012 is one not to be missed.

Save the date and watch for key updates at www.savorcentralcoast.com.

2011 by the Numbers:
*Attendance 8,872 (20% increase from 2010)
**More guests from out of the area - 50% San Luis Obispo County Residents and 50% out of the county attendees
*24% from Los Angeles Area
*5% out of state (22 states represented)
*66% of attendees average more than $100,000 household income
*62% attendees are between the ages of 45-64
*32% guest attendees participated in more than one event during the four-day weekend.
*128 million media impressions captured third-party endorsements
**100 journalists attended the event
*$67,656 estimated local sales tax generated as a result of four-day event
*$77,234 estimated hotel/motel bed tax generated
*$999,084 estimated total dollars spent by out of town visitors

Economic Impact Analysis for Sunset SAVOR the Central Coast 2011 prepared by Ken Riener and Patrick Mayeda, Productive Impact LLC, San Luis Obispo.

About the San Luis Obispo County Visitors & Conference Bureau
The San Luis Obispo County Visitors & Conference Bureau promotes San Luis Obispo County through advertising, marketing, public relations and group sales. Its membership base is comprised of over 500 tourism industry-related businesses including lodging properties, restaurants, wineries, golf courses and retail stores. Sunset Savor the Central Coast is produced and managed by the Bureau. For more information on the VCB, please visit www.SanLuisObispoCounty.com

About Sunset
Sunset magazine was founded in 1898 and has become the premier guide to life in the West, covering the newest and best ideas in Western home design and garden, food and entertaining, and regional travel in 13 Western states. It is published in five zoned monthly editions--Pacific Northwest, Northern California, Southern California, Southwest and Mountain--showcasing the region's unique lifestyle and noteworthy destinations and inspiring its nearly five million readers to achieve the dream of living in the West. The magazine is also available on all tablets. Sunset is part of the Lifestyle group of magazines and websites published by Time Inc.

 

I Love Where I Live...Hats off to "SAVOR"!

• Posted On: October 5, 2011 10:56 AM
• Posted By: Laura Gurreau
• Related Subjects: Sunset Savor the Central Coast, Wine & Dine in SLO County